Branding

A branding project generally includes:

• The creation of a unique logo
• A color palette
• Specific fonts
• Personalized iconography
• Graphic elements
• A brand guide (brandbook) to ensure consistency across all media

The typical duration of a branding project is 10 to 12 weeks. This time frame allows us to follow a thoughtful and thorough process, including strategic analysis, creative research, development of the visual identity system, and delivery of the final files.

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However, we understand that each business has unique needs and deadlines. We like to offer flexibility to adapt to your reality, while maintaining our commitment to quality and results. Of course, this is on a case-by-case basis.

The cost of a branding project can vary depending on several factors: the complexity of the project, the extent of the deliverables, and the depth of the strategic process. The Tangible Studio does not offer universal prices. Each project is unique and our objective is to create value for your visual identity by meeting your needs while having a lasting impact.

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That said, because we know that we always like to have a price range, in the studio, a brand image project is between $8,000 and $35,000. The best way to know is to contact us and we will be happy to assess your needs.

Branding consists of creating the visual identity of a new brand, from scratch. It's about designing the solid foundations of brand image, aligning values, vision, and goals with an identity that captures attention and creates a lasting connection with an audience.

Rebranding, on the other hand, is a redesign of an existing identity. But be careful, it's not just “changing a logo for fun.” We are working to identify the real challenges of your brand: is it a repositioning on the market? A need for modernization? An opportunity to reach a new audience?

Our goal is to help you create an identity that adds real value to your brand, that makes sense and that is consistent with your story. We believe that each visual choice should be justified by strategic thinking to ensure a lasting impact, rather than a simple aesthetic update.

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A logo is an important element, but a complete brand image ensures consistency and recognition across platforms. With a visual identity system that includes typography, colors, graphics and more, your brand will be able to evolve while maintaining a strong presence and an emotional connection with your audience.

A brand guide is a document that details how to use the visual elements of your identity. It ensures consistent use of your logo, colors, fonts, and graphics, whether internally or by third parties, on digital or printed media.