Herman

The brand image design project for the new craft beer brewery in Prévost, in the Laurentians. It took place in two distinct phases: first, to define the fundamental identity and the atmosphere of a young and dynamic brewery in the north, and then to create the packaging of the cans for each variety of beer. The objective was to design attractive, funky and colorful visuals on the cans in order to seduce craft beer lovers, while highlighting the brewery's characteristic regional identity.