Automne Boulangerie, based in the Rosemont—La Petite-Patrie neighborhood in Montreal, stands out for its artisanal baked goods made from local ingredients from Quebec. Founded by Seth Gabrielse and Julien Roy, the bakery values minimalist and quality ingredients. The brand image redesign project, carried out by the Tangible studio, aimed to modernize the visual identity of Automne Boulangerie, which had not been revisited since its opening in 2016. The main objective was to maintain the authenticity of the values and vision of the bakery, while providing a touch of sophistication to reflect its growth and ambition. With the potential to become a Montreal neighborhood institution, the visual identity was designed to evolve and last over time, in line with the evolution of Automne Boulangerie.
Client
Industrie
Projet
Année
Automne Boulangerie
Boulangerie
Branding
2024